The SEO power of reviews is certainly neglectable as a bunch of other factors outperforms reviews. That's a big surprise, isn't it? However, the major rankings factors proximity and relevance are bigger than prominence which reviews are a part of.
Nevertheless, reviews play a big role in modern local search engine optimization. They are primarily connected to click-through-rates. We all know that. We only want to do business with companies that have a great reputation across our neighborhood and the internet. Great high quality reviews can lead to a higher click-through-rate which automatically means more business.
However, the quantity counts, too! As a matter of fact, you'll need to get reviews on a regular basis. The more great reviews you have, the less impact can make a bad review. And we know that this will happen at some point so why not act preventively?
When you receive a review, answer it as soon as possible, especially for bad reviews.
Google My Business lets you ask for reviews through a short link. This capability makes it easier for customers to write a review without going through many extra steps.
When you get a bad review, make lemonade out of lemons and respond directly to the reviewer:
- Apologize, apologize, apologize even if your customer is not right
- Take the conversation offline and offer to talk over the phone or in person
- Try to resolve the problem
- Don't ask to remove the review. Just don't!
It may surprise you how to effectively turn questionable reviews into good ones.
Another popular marketing tactic is to invite the reviewer back and encourage them to write another review.